How to Tell if Your Copywriter is Good
If you want to generate an income online, you're going to have to have a web site. If you would like that site to generate income, it needs to be written extremely well. Unless you're good at copywriting already it's a good idea to engage the services of someone qualified to compose the text on your site. A great copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Obviously, not all copywriters are born equal. Some are crazily talented. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Read on to find out how you will be able to tell the difference.
Does the copywriter have a web site of his or her own? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, a few samples and whatever else they feel the need to share. If the writer has no site, how can they say they can help you with the one you are wanting to put up? Pay attention to the copy used on this site too. If there are a number of errors, this is a bad sign.
How favorably do you respond as you read the copywriter's own text? This goes beyond the simple discovering of grammatical and syntax mistakes. Do you have any kind of emotional reaction to the copy on the web site? Does it cause you to warm up to the copywriter? Does it make you feel like you want to find out more about the writer and keep on reading? Does the website copy make you feel like you want to employ that person instantly? Does it make you want to run away? Does website copy make you mad? All of these are crucial reactions and you have to heed them.
Research the copywriter's background a bit. Look for reviews on unbiased web sites and online discussion boards. It's remote that you will obtain any bad reviews on the writer's own website. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be manipulated by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the writer to give you a few references. You must actually get a hold of each reference and get an honest opinion about the writer from each person.
Make sure you spend some time reading through the samples provided by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially vital if the copywriter states he or she is an expert in a particular field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have lots of choices available to you when you're trying to determine whether or not to pay for a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or more info her reputation and character.